PROJECT OVERVIEWConverge — London & Paris
The Converge World Tour is a satellite event of Tanium’s main Converge event. This overview covers the creative direction for a large customer event in two cities. It includes designing digital landing pages, digital marketing, and branding the physical venues.
who, what, where?Role: Lead Designer
Timeline: 4 months
Deliverables: Brand Identity, Digital Journey (Landing Page, Email, Social), Environmental Design, Keynote
Stakeholders: Global Marketing, UK/EMEA Regional Marketing, Executive Content Team
two cities: PAris & London
463 external guests
30+ Design deliverables
four month timeline
Tanium’s flagship customer and partner event series
Contrast
The London event space featured a modern-industrial design with a dark, bold palette. In contrast, the Paris venue was set in a regal, historic building, necessitating a much softer and lighter aesthetic.
Complexity
The design had to satisfy the distinct needs of two regional marketing teams, a global oversight team, and an executive content team, ensuring the core brand story never fractured.
The Guest Journey: Digital to Physical
As the lead creative, I owned the visual narrative from the first digital touchpoint to the moment attendees walked through the venue doors. While the physical events were localised, the guest journey had to feel like a single continuous story.
As lead designer, I was responsible for the full creative suite – from the moment a prospect first saw a save-the-date email through to every badge, banner, and slide they encountered inside the venue. Working across digital, print, and presentation design simultaneously, I served as the single design point of contact for the event team – coordinating 30+ deliverables across two cities, two venues, and two regional briefs.
Engaged Attendance
Combined, the events had 463 attendees. The 2026 tour builds the momentum across both European stops and onto Tokyo.
Cohesive Dual-City Brand
Despite two distinct venues with different spatial footprints and day structures, both London and Paris events carried a unified visual identity – seamlessly adapted for each context.
Partner experience
70 partners attended London, 63 in Paris – with partner-specific design assets including expo stands, co-branded social posts, and sponsor slides ensuring every brand was balanced and professionally represented.
End-to-End Ownership
From the first save-the-date graphic in January through to on-stage slides on event day, every touchpoint maintained brand consistency across more than 30 distinct deliverables over four months.
“Challenging times and you delivered a truly outstanding event — feedback from customers and partners was outstanding. Several of them confirming this was the best yet.”
Ryan Nappi, Event Director, Converge World Tour, Tanium
CreditsVP of Brand and Corporate Marketing
Venus Wills
Senior Designer
David Lewis
Organisation
Tanium