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Brand & Creative Systems: Genesys

Genesys is a global customer experience platform helping organisations manage customer service, contact centres, and AI-powered customer engagement. In 2021, Genesys went through a major brand refresh across the business.

My work focused on helping bring that new identity to life across a wide range of touchpoints, from core brand assets and web pages to social content, event materials, and internal templates.

This section highlights how the rebrand was applied in practice, showing how the system flexed across different formats while still feeling consistent, polished, and recognisably Genesys.