Leadenhall Search

I created the identity for Leadenhall Search and Selection during the company’s early development as a specialist London recruitment firm focused on Credit Risk and Analytics. The business has since grown into an international recruitment company working across the UK, Europe, North America and wider global markets.

At that formative stage, Leadenhall needed a professional and trustworthy identity that would establish credibility while remaining distinctive within a traditionally conservative recruitment market.

I developed a visual identity that combined a locally rooted idea with a restrained typographic and colour system, giving the brand a consistent presence across digital and printed touchpoints.

The idea

The name led me to the history of Leadenhall Market and the story of Old Tom, a gander that became a familiar character around the market in the nineteenth century. I used the bird as the basis of the logo, turning a specific piece of local history into a recognisable brand mark.

The image of flight also supported the purpose of the business: helping clients and candidates identify opportunities, move forward and gain a clearer view of the market.

The visual system

The identity pairs an illustrated bird mark with FreightBig Pro, a characterful serif typeface chosen to give the brand authority without making it feel overly corporate. Calibri provided a practical secondary typeface for everyday communication.

A focused palette of blues, greys, black and white created a professional foundation and allowed the identity to move between expressive brand moments and functional content. The system was then carried through the website and a simple, confident business-card design.

Result

The final system gave Leadenhall Search and Selection a coherent identity across its main digital and physical touchpoints, with a distinctive story connecting the company’s name, location and purpose.