PORTFOLIOGenesys – Xperience19
Genesys’ annual customer experience event, brought to life through a bold event identity spanning digital, environmental, social and live experience design.
Built around the idea of making every moment count, the visual system used a confident X mark, rich colour, motion-led patterns and expressive photography to create a high-energy experience from the first registration touchpoint through to the venue itself. The identity needed to work at every scale, from web and social campaigns to airport takeovers, venue wayfinding, keynote screens and immersive on-site activations.
Visual identity in motion
To extend the Xperience19 identity into video, I helped define the visual direction and storyboard for the event’s promotional film.
Working from the wider event system, the X mark, bold colour palette, expressive photography and motion-led graphic language, I mapped how the identity could move, transition and build energy across the edit. The final animation and production were delivered by the video team, turning the storyboard into a promotional piece that introduced the event theme: Make every moment count.
Role: Visual identity, art direction and storyboard
Animation and production: Video team
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CreditsCreative Director
Sarah Li
Designers
David Lewis, Blake Fife, Matt Walters, Manuja Waldia
Organisation
Genesys